Case Study - PABCON Group
Case Study - PABCON GROUP
The client engaged us for Project PABCON, seeking a comprehensive rebrand due to the realisation that their existing logo fell short of reflecting their evolving vision and connecting with their target audience. They entrusted us with the task of reworking the logo and overall brand aesthetics to better align with their aspirations and meet customers expectations in today's competitive landscape.
Before v After
In the rebranding process, the client aimed to maintain recognisability while infusing a fresh new look. We accomplished this by incorporating key elements from their original design and applying a more contemporary approach.
The Design Process
During the design process, our focus was on creating a distinctive and meaningful logo for the client's rebrand. We envisioned a P icon with two distinct sections, symbolizing the dual ownership within the company. To convey the essence of innovation, these sections were artfully integrated into the form of an arrow, reflecting the company's forward-thinking approach. Prior to digital implementation, we delved into the creative process by sketching various iterations, allowing us to explore and refine the concept before translating it into a refined digital representation.
Finalised Mock Ups
Finalised Mock Ups
Services Provided
- Logo Design
- Icon Design
- x1000 Business Cards (Design, Print & Delivery)
- Letter Head (Word doc & PDF Files)
- Invoice Template (Excel & PDF Files)
- Email Signature
- Social Media Profile Picture & Instagram Tiles